FOR SMALL BUSINESS OWNERS TIRED OF WASTING MONEY ON MARKETING THAT DOESN'T WORK
Build Your Ideal Client Profile in 30 Minutes
Discover exactly who your best customers are, what motivates them to buy, and where to find more of them, without hiring an expensive consultant.
✅ No Credit Card Required
✅ Takes About 30 Minutes
✅ Professional Results Instantly
If your marketing isn't working, it's probably not what you think
You're trying to reach everyone
Here's what I see constantly:
Gym owners marketing to 'anyone interested in fitness', cleaning companies saying they do 'residential and commercial', contractors targeting 'homeowners and businesses'. It's so vague that nobody actually feels like you're talking to them.
You're taking on the wrong customers
Not all revenue is good revenue. Some customers drain your time, demand discounts, and never refer anyone.
Your best customers? They pay on time, they're easy to work with, and send you referrals.
Problem is, you don't know how to find more of them.
You don't know why they actually buy
You know what you sell. But what makes someone finally pick up the phone? What almost stops them? Why do they choose you instead of the other three companies they called?
If you can't answer those, your marketing is just guessing.
Here’s what this actually costs you
Wasted ad budget
When you target "everyone," the majority of your ad spend goes to people who'll never buy. You're paying to talk to the wrong audience.
Hours you can't get back
Think about how much time you spent last week on calls with people who were never going to hire you. That's the cost of not knowing who you're trying to reach.
The wrong kind of growth
You take on customers who are difficult, unprofitable, or both. Your calendar fills up, but your bank account doesn't reflect the work you're doing.
Losing to competitors
While you're trying to appeal to everyone, your competitors know exactly who they're talking to. They're showing up where your best customers actually are, speaking their language, and winning the business.
The problem isn't your business. It's that you're trying to serve everyone instead of going all-in on someone specific.
Every business that's really winning knows exactly who they're talking to, not just age and location. What makes them buy, what almost stops them, why they choose you
There's a better way
What Big Companies Know (That You Should Too)
Big companies don't guess at this stuff. They pay consultants $5,000-$10,000 (or way more) to figure out exactly who their customers are and what makes them tick.
Why? Because when you know exactly who you're talking to, your marketing actually works. You're not burning ad budget on people who'll never buy, and you're not wasting hours on calls with bad-fits.
What Small Businesses Actually Need
You don't need a $10,000 research project. You need to answer the right questions about your best customers:
- What do they actually care about?
- What keeps them up at night?
- What triggers them to finally buy?
- Why do they choose you over competitors?
- Where do they spend their time?
- Who should you avoid entirely?
That's exactly what the Heartland ICP Builder does.
Get clear on who you're actually serving in 30 minutes
The Heartland ICP Builder is a 30-minute conversation that figures out exactly who your ideal customer is. Here's what you get:
30-Minute Guided ICP Interview
An AI-powered conversation that asks you the right questions about your best customers. It walks you through who they are, what problems keep them up at night, what finally makes them say 'yes,' and where they spend their time.
Ideal Client Profile Document
A professional document you can actually use. Clear breakdown of your ideal customer, the specific problems they're trying to solve, what triggers them to buy, how they make decisions, and where to find more of them.
Negative ICP: Who to Avoid
Just as important as knowing who to pursue. You'll get a clear picture of the red flags that mean someone's not a fit, so you can stop wasting time on people who were never going to hire you.
Example Customer Language & Quotes
The actual words and phrases your customers use when they talk about their problems. Use these in your ads and website so you're talking the way they talk, not the way you think you should talk.
Where to actually find them
The specific places your ideal customers actually hang out. Facebook groups, local organizations, industry events, whatever. No more guessing where you should be marketing.
If you hired a marketing consultant
Customer research discovery session, detailed audience analysis, comprehensive ICP document, implementation strategy, and follow-up consultation.
Typical cost: $5,000 - $10,000 or more
YOUR INVESTMENT TODAY: $0
That's thousands of dollars in consulting work, free. Plus you get it today instead of waiting weeks for availability.
Why are we giving this away?
We want to prove we can help you
We're Heartland AI Solutions. We build AI automation systems for small businesses. This tool solves a real problem, and we'd rather prove our value upfront than ask you to trust us blindly. If you love this free tool and want help implementing automation in your business, great. If not, that's fine too.
We believe small businesses deserve better
Big companies get incredible customer insights because they can afford expensive consultants. Small businesses usually can't. That's not fair. This tool gives you the same insights without the cost or the wait..
It’s good business
Some of you will use this tool and think 'okay, this is helpful - now I need help actually doing something with it.' Building systems, implementing this across your marketing, etc. When you're ready, we're here. But there's zero pressure. Use the tool. Get value. That's all we ask. No credit card. No sales calls. No catch.
Let's figure out who you're actually serving
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No credit card, no sales calls, no catch
Every successful business reaches a point where they stop trying to serve everyone and start serving someone specific.
The businesses winning in your market right now? They're not guessing. They know exactly who they're talking to and what makes those people buy.
You can keep doing what you're doing and hoping it gets easier. Or you can take 30 minutes and figure out exactly who you should be marketing to.
It's free, it takes less time than a discovery call, and you'll know what to do with your marketing when you're done.
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